Every January, we take a moment to celebrate Community Manager Appreciation Day (CMAD), a day dedicated to recognizing those who work tirelessly to create and sustain thriving communities. While the tech industry may have coined this day to honor online community managers, it’s just as relevant for an often-overlooked group: Property Community Managers.
Property Community Managers are the heart and soul of resident engagement. They wear multiple hats—problem solvers, event coordinators, relationship builders, and communication hubs—to ensure that residents feel at home. Today, we’re shining a spotlight on their invaluable contributions to multifamily communities.
The Role of a Property Community Manager
At first glance, it may seem like the role of a Property Community Manager is simply to oversee daily operations. In reality, they are key to fostering a sense of community and belonging among residents. Here’s what they do:
1. Creating a Sense of Belonging
Building a true sense of community takes more than just maintaining common spaces. Property Community Managers go beyond the basics by planning resident events, encouraging participation in community activities, and facilitating interactions between neighbors. They help residents see their apartments as homes, not just places to live.
2. Enhancing Resident Experience
From move-in to renewal, Property Community Managers ensure that every resident touchpoint is positive. They act as the go-to resource for resolving issues, coordinating maintenance, and answering questions. By doing so, they reduce turnover, boost resident satisfaction, and improve the overall living experience.
3. Bridging the Digital and Physical
Property Community Managers are blending the digital and physical experiences. With tools like Livly’s resident engagement platform, they can streamline communication, send instant updates, manage service requests, and even coordinate smart apartment features. These digital tools enhance their ability to manage communities efficiently while keeping residents informed and engaged.
4. Managing Reputation
Online reviews can make or break a property’s reputation. Property Community Managers actively manage and respond to resident feedback, both in-person and online. Their dedication to addressing concerns and ensuring a high standard of living directly impacts a property’s reputation and desirability.
Why Their Work Matters
Great Property Community Managers don’t just manage buildings; they manage relationships. Their work has a direct impact on resident retention, Net Operating Income (NOI), and the overall success of multifamily properties. A well-run property with an engaged community attracts and retains residents, ultimately boosting profitability.
When residents feel connected and cared for, they are more likely to renew their leases and refer others to the community.
Property Community Managers are the unsung heroes of multifamily living. They are the ones who ensure that residents feel welcome, heard, and cared for—every day. On this Community Manager Appreciation Day, let’s give them the recognition they deserve for their dedication, resilience, and ability to turn properties into communities.
To all the Property Community Managers out there: Thank you! Your hard work makes a world of difference, and today, we celebrate you.
